Mission Possible – An Incredible Career in 52 weeks (Week 20)

Mission 20 The Perfect Close part 1. Retailing

 A
great close includes a recommendation of the products used, an explanation of any referral program
that you offer, pre-booking the
clients next appointment and a guarantee. Let’s start with the product recommendation.

 

 Today
and each day hereafter, use this
system for selling products. Products are the most profitable part of the business and are as
important as the cut or color to the look of the style. Most importantly when a client
purchases retail hair care products from you, it means that they have bought into you.  Your client trusts you as their
professional stylist to recommend the products they need to achieve their best
look. A client using the
professional products that you recommend will have better, longer lasting results,  and will be a walking billboard
for your work.

 

 1.
Mention the shampoo and conditioner you’re using at the back bar and why you
have chosen it.

 

2.
Hand them any product you use on them during the styling.

3.
Give the client a testimonial about the product.

4.
Guarantee your product and your service

5.
Walk the client to the retail area. Tell them about the four or five products you used. Hand them the two products you think
are most important. Don’t ask if
they want to try them, just place
them on the counter and begin your close. It is their choice if they want to put the products back, or buy one or both. Chances are that when given two
products, the client will buy at
least one. You must recommend from
the heart. Truly believe that the
products you recommend will make a difference in their appearance.

 The
Average client has 19 beauty products in their bathroom.  They might as well purchase from you.