Mission 9 Become a Purple Cow
In Seth Godin’s wonderful book Purple Cow, which I highly recommend, he talks about how he and his family were driving through the countryside of France and how they were enchanted by the hundreds of storybook cows grazing on the picturesque pastures next to the highway. For miles they marveled at how beautiful everything was. But after a while they started ignoring the cows. The new cows were just like the old cows. What once was amazing was now common. Cows after you have seen enough of them are boring. They may be perfect cows, attractive cows, cows with great personalities, but they are still boring. A purple cow, though, Now that would be interesting. That would be remarkable. What makes you remarkable? It’s time to find out. It’s time to be a purple cow.