Mission Possible – An Incredible Career in 52 weeks (Week 9)

Mission 9 Become a Purple Cow

In
Seth Godin’s wonderful book Purple Cow, which I highly recommend, he talks about how he and his family
were driving through the countryside of France and how they were enchanted by
the hundreds of storybook cows grazing on the picturesque pastures next to the
highway. For miles they marveled
at how beautiful everything was. But after a while they started ignoring the cows. The new cows were just like the old
cows. What once was amazing was
now common. Cows after you have
seen enough of them are boring. They may be perfect cows, attractive cows, cows with
great personalities, but they are
still boring. A purple cow, though,  Now that would be interesting. That would be remarkable. What makes you remarkable? It’s time to find out. It’s time to be a purple cow.