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The Taylor Andrews Blog

Your 15 minutes of fame.... continued

Taylor Andrews student Cassie Wiscombe of Layton made another great observation about the experience Sherri and I had at the Sundance Film Festival.  Cassie's point was that Sherri must have looked the part to be mistaken by the paparazzi.  Because Sherri was fashionably dressed,  it was easy for the photographers to mistake her for a celebrity.  My question to you is this:  How do you look to your clients?  Do you look like the most successful person in the salon?  Or do you look like you just don't care.  Whether you like it or not,  clients are going to make judgements based upon your appearance.  Looking the part is a critical first step to success.  
Last week an old car passed me that had this sign in the back window.  "$10 per hour or $20,000 per month.  You decide." "Call me to find out more."  Now I don't know about you,  but I have a hard time trusting that somebody driving an old Alero is the right person to teach me how to make $20,000 per month.  The car just didn't match the message.  The client's perception is critical. They need to perceive you as an expert.
What are you doing to improve your professional image?

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